Writing Task 2: Write essay

Businesses today frequently promote the idea that there is something novel about their products in their advertising. I think they do this in order to outperform their rivals. New features are there to address the evolving demands of consumers, so this should be viewed as a positive development. Brands can improve their chances of remaining in the lead over their rivals by promoting new products they have developed. There are always hundreds, if not thousands, of comparable products on the market for customers to pick from, regardless of the product a company sells. If the business does not communicate to customers through its marketing that the product is novel in some way, it will blend in with the crowd rather than stand out and attract customers' attention. For instance, Apple effectively communicates in an iPhone commercial that customers may turn off cross-app monitoring in the most recent release of iOS. Since people are getting more and more concerned with their online privacy today, Apple can undoubtedly benefit from this new feature that no other smartphone has in terms of luring in new customers. This is a good thing, in my opinion, because consumers now have new needs that new products must fill. People today want to limit their screen time more than they did ten years ago, for instance, because they have so many digital gadgets at their disposal. Amazon has introduced the Amazon Halo, a screenless fitness band, in response to this move. Existing fitness monitors like Apple Watches and Fitbits cannot provide this screenless feature. In conclusion, firms may effectively stand out from the competition by highlighting the novelty of their items in their advertising. This is a good thing since new features can cater to changing client wants.